| To provide web professional curriculum that maps directly to the webmaster certification learning objectives. |
| To provide a turn-key solution for delivering web professional curriculum and assessment to secondary and higher education. |
| To provide web professional assessment and certifications that clearly reflect a student’s level of webmaster competence and ability to contribute to the Internet community. |
| To continually update our web professional curriculum to keep pace with the ever-changing Internet arena. |
| To provide free support for students via WOW Academy certified online instructors. |
| To foster WOW Academy certified webmaster training partners to produce proficient, knowledgeable, business-savvy webmasters. |