Webmaster Certification - E-Marketing Course Description

Course Description
This course is one of the WOW Academy Webmaster Core Courses. The point of this courseware is to build a strong understanding of E-Marketing. This course reveals the key requirements to successfully implement marketing strategies on the Internet from the point of view of both a Web marketer and a business seeking to build an E-Marketing presence. Topics covered in this course are listed below.


Course Details Course Name :	E-Marketing
Certifications :	(WCW) (CWP) (CAW)
Course Cost :	~~$60.00~~ $45.00 Limited Time Offer
Course Author :	WebYoda, Inc.
Student Rating :
Prerequisites :	Advanced XHTML

Course Syllabus

Marketing 101

Marketing Big Myth

Fundamental Marketing Rules

Marketing Demographics

Branding 101

Publicity Vs. Advertising

Creating New Brand Categories

Brand Extension Vs New Brands

Choosing a Brand Name

International Brand Concerns

Banner Branding Vs. Click-Thrus

Banner Terminology

Banner Optimization

Pay Per Click Vs Free Banners

Using Banner Exchanges

Search Engines Vs Directories

Search Engine Basics

Search Engine Optimization

Link Popularity and Click Popularity

1000 Search Engines

Keyword Domain Names

Misspelled Domain Names

About Email Campaigns

Direct Mail vs Direct Email

Avoiding Spam Email

Opt-out and Opt-in Email

Purchased vs Rented Email Lists

Building A Better Email

Running Your Own Newsletter

E-Promotions and Newsgroups

Press Releases

Using Affiliate Programs

Building Your Own Affiliate Program

Testimonial
"I really enjoyed the E-Marketing course. Each lesson had short info sections and were pretty easy to understand and follow. The course flowed well and covered topics that I felt were relevant in today's competitive online market, like keywords, domain names, and search engine optimization to get more traffic to my website. I like that everything was self-paced but my instructor was just an email away if I had any questions."

Bob L. - E-Marketing Student